Street teams, flyering and sampling
A street team on your blocks. Photos after the shift.
Real people on the blocks you pick. We staff the team, brief them on your script, and send photos and a recap after the shift.
Every photo on this site is from a real program in our public case studies.
Clients we have run street programs for
- Wagamama
- Skinny Mixes
- Durex
- Buffalo Wild Wings GO!
- Cirque du Soleil
- Hard Rock Miami
- Grubhub
- Waiakea
- Qwick
What we do
Work the street
Street teams, flyering, sampling and guerrilla-style stunts. Real people, real conversations, and photo proof.
Street teamsPeople on the blocks you pick. They follow your script, talk to passersby and send back photos.Learn more about street teams 
FlyeringA real person, a short pitch and a flyer, in the right place at the right time.Learn more about flyering 
Street samplingSamples in hands on the corners you pick. Food, drinks, beauty and more.Learn more about street sampling 
Guerrilla marketingCostumes, signs and a crowd that is already there. We staff the stunt and work the street around it.Learn more about guerrilla marketing 
Permits and rulesRules change city by city. What to check before you flyer or sample.Learn more about permits and rules
How it works
How a street campaign works
Pick the street
Choose the city, the blocks or venues, the dates and the hours. Foot traffic and timing matter most.
We staff and brief
We find the team, brief them on your product and script, and confirm the plan with you.
We run it and report
The team works the street. You get photos and a recap afterward.
Case studies
Street work we have run
Real programs from our public case studies. Every photo here comes from one of them.
Street teamWagamama
Multi-city street team
Street teams in Tampa, Atlanta, New York City and Boston. 22 activation dates and 50,000+ flyers distributed.
Read the case study
SamplingSkinny Mixes
NYC street sampling blitz
Union Square, Times Square and SoHo. 15,000+ samples distributed and 8,000+ direct interactions.
Read the case study
SamplingDurex
Milwaukee street team
A two-week street team with sampling and giveaways at high-traffic spots. 15,000+ samples distributed.
Read the case study
FlyeringBuffalo Wild Wings GO!
East Village street takeover
Menus, opening-day deals and QR codes for a new NYC location. 25,000+ flyers and 3,400+ QR code scans.
Read the case study
GuerrillaCirque du Soleil
State Fair of Texas street team
Ten deployment days in Dallas with costumes and bold signage. 8,000+ direct interactions.
Read the case study
FlyeringHard Rock Miami
Downtown Miami flyering
Brand ambassadors working the foot traffic around the Hard Rock Cafe on Biscayne Boulevard. 10 flyering days.
Read the case study
Street teamGrubhub
NYC street team
A catering-focused street team meeting office workers, event planners and local businesses in New York City.
Read the case study
SamplingWaiakea
Yankee Stadium Opening Weekend
Three days of sampling right outside the stadium in the Bronx with a team of three to four.
Read the case study
GuerrillaQwick
SXSW street team
A mobile street team in the SXSW crowds in Austin for two days.
Read the case study
See a campaign like yours? Book a call with your city and dates.
By the numbers
Street numbers from real campaigns
Numbers from street programs we ran. Tap a client to read the case study.
Need a past client on the phone? Ask on the call. If they agree, we will introduce you.
Skinny Mixes sampling, New York CityOne program, up close
A sampling blitz across Manhattan
Small teams carried branded coolers and mobile sampling stations into Union Square, Times Square and SoHo for Skinny Mixes.
They worked the busiest corridors in Manhattan. No booth. They went to the crowd.
- Samples distributed
- 15,000+
- Direct interactions
- 8,000+
- Social media posts
- 500+
From the field
Out on the street
Field photos from New York, Milwaukee, Miami, Dallas, Austin and more. Tap any photo to see it larger.
What is street marketing?
Marketing done on streets and in public places, like street teams, flyering and sampling.
What is the difference between street marketing and guerrilla marketing?
Guerrilla marketing is the stunt: costumes, signs and a crowd that is already there. Street marketing is the wider set: street teams, flyering and sampling in public places.
Who runs this site?
Air Fresh Marketing, a US staffing and field marketing company.
Which cities do you cover?
We have run street programs in New York City, Boston, Tampa, Atlanta, Miami, Milwaukee, Dallas and Austin. Tell us your city and dates and we will say what we can cover.
Do I need a permit?
It depends on the city and what you do. Read our permits and local rules page, and check with your city.
Get started
Send the city and the dates
Book a short call, or use the form. We reply by email with whether we can cover your city and the next step.
Send us the details
City, dates and the job are enough. We reply by email with a yes or a no and the next step.